Support & coaching for DIY customer / ux research
Being a Founder is everything.
- You’re focusing on your brilliant idea
- Making progress daily, huge learning curve and meeting amazing people
- Your belief is strong
- You wish you’d done this years ago
But it can also be tough...
- Finding product-market fit
- Customer discovery
- Validating your idea
- Deciding if or when to pivot
- Nagging doubts over will it work?
You know that solid customer research will help.
Understanding your customers’ pains, needs, motivations, triggers will help you build a product that they cannot live without.
Testing and learning from regular customer feedback will give you vital input to successfully develop your product.
But buying research is not an option for you at this time.
You’re early-stage, pre-investment?
You’re bootstrapping?
You’re building traction before seeking investment to scale?
If so, budget for market research is hard to find.
DIY research is an option, but it's a risky one.
It’s a bit daunting? Confusing?
You’re not sure where to start?
You don’t have enough time or resource to dedicate to it?
Or maybe you’ve started but you’ve hit a roadblock?
But what if...?
What if there already is?
A quiet revolution is taking place in the market research world...
R4F: Research (just) for Founders...
You pick the specific bits of help you need to keep your DIY research progressing to plan, eg:
- Improving the questions you’ve written
- Writing your survey from scratch
- Assisting you with interviews
- Finding people to fill in your survey
- Analysing your data
- Creating reports and presentations
GUIDED COACHING
We coach you alongside a cohort of Founders (max of 10).
We’ll guide you through the process, step-by-step to ensure a successful outcome.
A full month/ 2 months of support including:
- Weekly: 2 hours of group coaching sessions
- Weekly: 2-hour drop-in Q&A session
Pricing...
Helping hands
- 💬 Customer interviews £199+VAT
30-minute interview - we'll deliver you notes and analysis (cost is PER interview).
- 📋 Questionnaire review £299+VAT
Full review of the questions you've written and with a set of recommended improvements.
- 📈 Data analysis & report £799+VAT
Analysis of your survey data with a deck of c.20 slides showing key findings and insights.
- ❓ Need something else? £POA
Tell us what you need and we'll figure out a way to help.
Guided coaching
Cohorts are kept at a max of 10 people. Each cohort is a full month of coaching which includes:
- 2 hours of group coaching sessions
- A 2-hour drop in Q&A session each week.
1 month course
- 📦 Product feedback survey £499+VAT per person
A step-by-step coaching programme to set up an effective feedback survey to collect solid data to feed into your development process.
- 💡 Customer discovery survey £499+VAT per person
We'll take you through how to set up a survey to help understand your customers and potential customers in terms of their pains, needs, motivations.
- 💡 Customer discovery interviews £699+VAT per person
We'll guide you through the process of running your own project using customer interviews to really get under the skin of your customer base.
2 month course
- 🧩 Product market fit £1,199+VAT per person
An extended programme to take you through the phases to figure out your product-market fit (includes survey and interview phases).
- 🌱 Product development £1,199+VAT per person
You'll be setting up a programme of research to feed into your prod dev process to ensure customers are forever a key input into your decision-making.
Wait. There's more... you ready for the meal deal?
- Unlimited
- Forever
Who are we?
Research4Founders (R4F) is a new service delivered by Customer IQ.
Customer IQ is a market research consultancy aimed squarely at helping Founders to achieve success.
With many years of experience in the market research industry, we recognise how hard it can be to access high quality research services.
Hence why we set up Research4Founders (R4F) – providing Founders with support with their DIY market research.
The business is led by Gideon Barker (click here for Linkedin profile)
Blog...
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If you’re looking for a more complete, managed service for your research and insight needs, please visit the Customer IQ website.
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